Evaluation Question 5: How did you attract/address your audience?

Evaluation Question 5: How did you attract/address your audience?

  Whilst my colleagues would argue that the characters we presented attracted an audience, I would personally argue that the attraction comes from the mystery tat we presented withing our piece, with an attraction less so coming from the characters themselves, and instead primarily coming from the lack-there of, of characterization. By not automatically characterizing, the characters in question, we paint a hazy terrain for our audience to be intrigued as to how a characters personality will unravel as the story progresses, as opposed to painting a black and white picture to begin with. That is the attraction. The desire etching at our audiences mind to learn more, to unveil the gray shroud and find who these people really are, and the truth of the situation they are in.

  A way in which we surely addressed our audience is through the young age of our characters. This is simply because the largest consumers of the horror genre are thrill seeking youths. However, the thriller elements that are clearly prevalent in our murder theme, need to address a more  refined, matured audience,and as such we decided it made sense to choose sensible looking actors in plain clothing, as opposed to more peppy teenager types, or dare I say it, "chavs".

Going on what I said earlier about the films attraction coming from audiences wanting to unravel the mystery, a good way to stimulate this drive to learn more was from the use of the flashback sequence we displayed in our opening. The flashback was an excellent way to distribute out pieces of the puzzle, without outright giving out answers, so that the audience build up the information over time and truly consider the possibilities, continuing with the theme of stimulating audiences by letting them think for themselves.

Here is a slideshare that we prepared for this question: